Everyday Women
- JUST BE YOU
Women are unique. And that's exactly what we celebrate. Everyday Women is Zizzi's way of bringing fashion closer to reality – where clothes are not just showcased on models, but on real women.
We believe that fashion should reflect everyone—regardless of body, height, skin colour, style, or background. Everyday Women is therefore not just a concept. It's a community. A collaboration with you, where we share experiences, listen to needs, and together develop a fashion world that feels genuine.
When we use Everyday Women instead of traditional models in some campaigns, it’s not to create a trend. It's to showcase the reality we are all part of. To strengthen the community, the conversation, and the pride in being who you are.
Being a part of Everyday Women has made me feel more confident, bold, and beautiful. I have been traveling, shooting with Zizzi, and I met a lot of different women. I have discovered a brand and a work full of passion, empathy, courage, and a little touch of craziness.
At Zizzi, we’re both delighted and proud to have created this community where women come together to reflect, get inspired, and inspire one another.
Everyday Women is now. And it's the future. A world celebrating diversity, providing space just for you – exactly as you are.